The Rural College Playbook: How to Drive Success, Strengthen Communities, and Build Institutional Resilience

Rural community colleges are lifelines opportunity face unique challenges, like broadband gaps and transportation barriers. Based on the Campus Convos episode with Dr. Bryan Newton of Glen Oaks Community College, we're showing how rural colleges are turning obstacles into innovation.

Rural America is home to 46 million people. But for many rural students, higher education is harder to reach—limited broadband, long commutes, scarce resources, and tight budgets all stand in the way. Even so, rural community colleges are proving to be some of higher ed’s most agile innovators: expanding access, supporting mental health, and aligning programs with local economies. Their work offers a playbook not just for survival, but for resilience and growth.

In his first year as president of Glen Oaks Community College in rural Michigan, Dr. Bryan Newton has navigated these challenges head-on. With over two decades in community college administration, Newton joined BibliU CEO Dave Sherwood on Campus Convos to share how rural colleges can turn constraints into a springboard for growth.

The Challenges: Gaps in Access and Resources

Rural colleges faces structural barriers that directly impact student success:

The impact is clear: bachelor’s degree completion rates in rural communities lag 13–15 percentage points behind those of urban peers (TICAS).

These constraints could easily limit possibilities. Instead, they’ve pushed rural colleges to rethink how they deliver value. 

Turning Barriers Into Solutions

What sets rural community colleges apart is their ability to respond creatively to interconnected challenges. With limited resources, they can’t always outspend their way forward—so they out-innovate instead. The following “plays” highlight how rural colleges are turning barriers into breakthroughs with practical, scalable solutions.

Workforce Development as a Core Mission

One of the clearest examples of rural innovation is workforce development. For rural colleges, career-focused education isn’t just a program, it’s an economic lifeline.

“We have to supply what our students and our community need to be successful.” – Dr. Newton

At Glen Oaks, that means short-term training for high-demand fields like welding, trucking, and healthcare. Other institutions, such as Temple College in Texas, are building similar pipelines to align programs with regional labor market needs.

The message is clear: rural colleges are uniquely positioned to connect education with regional growth, ensuring both students and communities thrive.

Innovations in Student Support Services

Job training alone isn’t enough to support students. Mental health has become a national crisis in higher ed, with associations like Lumina Foundation and the U.S. Surgeon General reporting that in recent years stress has become the top reason students consider leaving college

In rural areas, where resources are scarce, community colleges have stepped in as  critical providers of mental health and wellness support.

Glen Oaks, for example, has embraced 24/7 tele-counseling to expand access: 

“It breaks down the stigmas. A student may not have wanted to approach a counselor on campus, but they’re much more willing to engage with somebody online,” explains Dr. Newton.

He shares that in the long run, online options are more cost effective for the school and better for the students. By reimagining these support services in this way, rural colleges can ensure that students persist in their studies even in the face of complex personal challenges.

Bridging Education Deserts with Flexible Access

In many rural counties, public transit doesn’t exist. For students, simply getting to class can be a significant barrier. These transportation gaps create what researchers call education deserts, regions where higher ed access is limited not just by geography, but also by a lack of infrastructure.

To overcome these barriers, colleges in geographically isolated areas are adapting their delivery models:

  • Offering mobile-first platforms that allow students to access learning materials from anywhere
  • Building hybrid programs that reduce the need for frequent campus visits
  • Partnering with libraries, schools, and community centers to act as satellite hubs for learning

Rural colleges are utilizing these solutions to turn isolation into opportunity, ensuring that students who live far from campus or without reliable transit aren’t left behind.

From Early Starts to Career Outcomes

Access, however, is only the starting point. Rural colleges are also redefining what success looks like, not as a single milestone but as a continuum that begins earlier and extends further than ever before.

On the front end, dual enrollment has become a cornerstone strategy. At Glen Oaks, for instance, over 50% of students are high schoolers earning college credit. This approach not only accelerates education pathways but also reshapes how colleges support learners who may be as young as 15 or 16. By engaging students earlier, rural institutions can deepen ties with local schools and families, while also boosting future enrollment pipelines.

Increasingly, colleges are embracing what Dr. Newton calls Community College 3.0—focusing not just on graduation but on post-completion mandates.

“It’s our mission to not only graduate people or transfer them, but also to make sure they get a job after they leave.” – Dr. Newton

This next-generation model combines early entry points like dual enrollment with intentional career services, employer partnerships, and transfer pathways. By designing a pipeline that starts in high school and extends through meaningful employment or university completion, rural colleges are ensuring students are doing more than simply earning credits; they’re building their futures.

BibliU in Action: Extending Rural Impact


For rural colleges, partnerships can be the difference between stretching limited resources thin and scaling innovations that stick. BibliU works alongside institutions to extend their impact without adding administrative overhead by:

  • Ensuring every student has affordable, Day 1 digital access to required materials
  • Expanding access for dual-enrolled and remote learners with mobile-first, low-bandwidth platforms
  • Helping institutions modernize campus retail while preserving brand identity and reliable revenue streams

At North Florida College (NFC) in Madison, FL, the model is designed to support a wide service area. By pairing first-day digital delivery with an upgraded online store, NFC aims to give students immediate access to required materials while enabling the college to retain commission revenue to reinvest in student services.

With the right partners, rural colleges go beyond overcoming barriers—they multiply their capacity to serve students and strengthen communities.

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